Commercial Photography.

This is a shot that i took while on holiday last year, hugely influenced by the people above, footballer David Beckham and actor Djimon Hounsou.

This is another field of photography which i find interesting depending on what is being commercialised. I find underwear adverts very interesting in the way their shot and done. There is a lot you can do for this kind of commercials because you can have single shots ,group shots, and even shots with both male and female models in them.

The thing i love about these kind of shots is there are no limits they can be done in all sorts of locations, such as the sea, studio, or anyplace desired. They are normally well planned photography because by looking at the image you are always able to tell that a lot of research and careful planning went into them and also careful consideration as to which model to use , this where i think they are clever and know how to get their customers attention.

Above are two of my favourite adverts of male underwear ever because they are both individually aesthetic. The models used are also a huge part of why i like them. they are two different ads but to me i see a possibility of making one image with these type of models. i like the black model because his skin tone is very dark and that's what makes it work for me. i like the contrast of a white guy and a very dark black guy. so i had an idea that why cant there be an advert of both a very dark black guy and a pale but not too pale white model both in one shot. this was an idea which was always playing on my mind for about two years, as i had seen adverts of people like Freddie Ljunberg, Orlando Bloom and many more famous models.

One day on my hotel Balcony while on holiday my two friends set by the wall enjoying the sun and on the background of this was a distracting tree but this was the shot i had always visualised for a couple of years and i now had the opportunity to take it. It was natural and i had to obviously direct certain body stance but other than that it is one of those images you can never take again because the original is always the one that means a lot.

i think this image can be used to commercialise male underwear, maybe holiday destinations as my models look as thought they are enjoying the hot sun i also think that it can be used as a model agency symbol or a front cover for a women's magazine to idolise male bodies.

By Condry Calvin Mlilo