SEMIOTICS

Semiotics is the way we communicate to one another. It is the interaction between us with Text and cultural interaction. It is external reality the ability of being aware of things being communicated to us. when signs are used the are often related to knowledge. We communicate to each other with intent, negotiate and exchange meanings this is in relation to sign communication. A sign has a physical form and is organised into codes such as words,gestures and architecture.

Semiotics has been used for many years even before the time of film and television. There has always been signs from ancient times, paintings and drawings have always used semiotics. In today's society a lot of adverts use a lot of obvious signs/semiotics. On this post i am going to try and and discuss some of my favourite adverts that have used semiotics to communicated and wheel me in and other customers in.

The advert above is one of my favourite of all times because of the way they have used signs that have nothing to do with the product their selling but yet have successfully been able to get a lot of customers tuned in and wanting to know more about this product. Sex plays a very being part in this advert, women shaking their ass is a symbol that this company is targeting a male demographic. I also think maybe young women are also a target market here because this advert sort of makes you want to dance to it and i can see a lot of young career women getting up and shaking their ass. This use of signs here i think is a perfect example of semiotics. i think the car is about being fun and music and there is a summer feeling about the car being sold so this automatically widens their target audience and gets a lot of admirers for their product.

this was a well planned advert and if you didn't know what it was about you would think it was something else being sold to you but at the end of the advert you get informed and it all sort of makes sense and you kind of like the product even more.

By Condry Calvin Mlilo